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CINCINNATI -- NASCAR Nationwide Series driver Brad Coleman will have 181 co-passengers with him when he races in Saturday's Camping World 300 at Daytona International Speedway. Through a partnership between Coleman's primary sponsor, Kimberly-Clark, and The Kroger Co., the No. 27 Baker Curb Racing entry will sport a paint scheme that includes 181 of the supermarket chain's employees from the Southwest division who have been recognized for their service.
"I keep looking at the different faces on the car and wonder what each of them has done to be recognized for their hard work," said Coleman, who will be competing in the full NASCAR Nationwide Series campaign. "I know that each of those special Kroger employees is counting on me to work equally hard to bring all 181 of them into victory lane."