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Kroger and Kimberly-Clark are revving up to relaunch their longstanding partnership recognizing the achievements of the grocer's employees: The companies' "Faces on the Car" program will return for the start of the 2009 racing season, which kicks off at Daytona International Speedway the weekend after next.
The initiative, which showcases photos of Kroger’s employees' faces on Kimberly-Clark's sponsored race car, will find veteran NASCAR Nationwide Series driver Jason Keller making his 458th career start in the No. 27 Baker Curb Racing entry with a uniquely designed paint scheme.
The Faces on the Car program, established as part of the ongoing partnership between Kimberly-Clark and retail partner Kroger, celebrates employees that have gone to great lengths in providing exceptional service. The hood of the race car also will garner the tag line that embodies the mission of all parties involved in the program: "Together, we're powered to win."
"There are so many different faces on the race car, and I can only imagine what each of them has done to be recognized for their hard work," said Keller, who will be competing in the full NASCAR Nationwide Series campaign. "I know all of the employees will be cheering us on this weekend and are counting on us to get them into the victory lane."
In addition to the one-of-a-kind paint scheme, the No. 27 team will have a customized pit box, pit wall banner and uniforms with prominent Kroger branding. Kroger stores across the country also will have special packs of Scott 1000 toilet paper with the Kroger Daytona 500 logo available for purchase.
Following the Camping World 300 on Saturday, Feb. 14, show cars featuring the paint scheme will make appearances at Kroger headquarters and stores around the Cincinnati region, allowing the grocer's employees to get a close look at their faces on the race car.