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    Kroger Expanding in Dallas Area

    Retailer to spend $150M on 5 new Marketplace stores, 3 expansions in North Texas

    The Kroger Co. plans to expand its presence in the Dallas-Fort Worth metro area with a $150 million investment in new and existing stores over the next two years.

    The market share leader among traditional grocers in Dallas-Fort Worth, Kroger aims to build five new Marketplace stores and expand three locations, along with opening multiple fuel centers and remodeling existing properties. The growth initiative will create more than 1,700 full- and part-time career opportunities that offer competitive pay, health care plans, retirement options, product discounts and other incentives.

    "Kroger is a company that is focused on smart, strategic growth and providing a highly-satisfied customer shopping experience. Dallas is a market that continues to attract new residents and retailers because of its economic strength and stability," said Bill Breetz, president of Kroger Southwest. "We've operated here since 1958. In that period, we've grown our footprint to 85 stores and 43 fuel centers. We've successfully reached this point by closely monitoring the unique needs of this market and evolving to meet the requests of our customers."

    New stores include 124,000-square-foot Kroger Marketplaces with fuel centers in Forney, Bartonville, North Richland Hills, Lewisville and Granbury, Texas, slated to open during 2014. Expansions are planned for Kroger Signature stores in Flower Mound by the end of this year, and in Irving and Rockwall during 2014.

    The Kroger Southwest Division operates 211 stores, 201 pharmacies and 116 fuel centers in Texas and Louisiana.

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