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    Kroger, Georgia Power Join for 'Illuminating' Educational Effort

    Two metro Atlanta Kroger stores and Georgia Power recently teamed up to provide shoppers with energy efficiency information and $1 off coupons on General Electric compact fluorescent light bulbs (CFLs).

    The educational events, which extended senior citizens an additional 5 percent discount, took place at the Kroger stores on North Decatur Road in Decatur and Peachtree Industrial in Suwannee.

    A Georgia Power ENERGY STAR representative educated customers on energy efficiency and promoted General Electric $1 off coupons. Customers learned how to select and use different types of CFLs and about cost savings compared with incandescent bulbs.

    "Kroger has introduced several new programs and products that provide
    Kroger customers with a greater number of environmentally conscious choices," said Linda Treadwell, g.m. category manager for Kroger.

    Some shoppers who visited the Georgia Power display said they had already switched most or all of the light bulbs in their homes to CFLs and that the CFLs were saving them money.

    In addition to the Kroger events, Georgia Power's program outreach also included energy efficiency events for the Environmental Protection Agency federal employees in Atlanta and customers at The Home Depot and Whole Foods locations around metro Atlanta.

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