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    Kroger Helps Troops, Flood-stricken

    Grocer teams with P&G for USO, commits cash and goods to soggy South

    The Kroger Co. and Procter & Gamble have joined together to support the USO in its mission to help American troops and their families.

    Through the partnership, Cincinnati-based Kroger will donate $250,000 to the USO, which has a 70-year history of delivering innovative programs, critical services and entertainment events to lift the spirits of America’s troops and their families.

    “Honoring Our Heroes,” Kroger’s USO support campaign, coincides with a Mega Event sales promotion through which customers at participating stores receive $5 instantly at check out when they purchase 10 participating Mega Event items. Kroger shoppers can also receive additional savings on P&G products by redeeming P&G BrandSaver coupons at Kroger’s family of supermarkets across the country, including Kroger, Ralph’s, Food 4 Less, Fred Meyer, Smith’s, Fry’s, King Soopers, Dillons, QFC, City Market, Jay stores and retailers nationwide.

    As part of the partnership Kroger and P&G have created a digital opportunity to virtually “shake the hand of a hero” – the proper gesture to use with U.S. troops in uniform to thank them for their service to our country. The first 50,000 people to utilize the web application to shake a hero’s hand on www.honoringourheroes.com will receive a special offer on one of the following P&G brands: Tide, Downy, Gillette, Pantene, Old Spice and Prilosec.

    Meanwhile, Kroger is committing $250,000 in cash and in-kind contributions to assist storm and flood relief efforts in communities across Alabama, Arkansas, Georgia, Kentucky, Mississippi, Tennessee and other affected areas in the Southeast.

    “We hope that providing food and water to local food banks and financial support to the Red Cross will help our associates and customers rebuild their communities in the aftermath of these devastating storms,” said Lynn Marmer, Kroger group VP of corporate affairs.

    Of the $250,000 commitment, Kroger is providing $150,000 in both cash and in-kind support, prioritizing food contributions to local Feeding America food banks to assist residents as demand increases.

    In addition, The Kroger Co. Foundation will provide the American Red Cross up to $100,000 in cash to match customer donations collected at the register in several hundred Kroger stores. Kroger stores in the impacted regions and the Cincinnati area are helping customers donate in different ways, including coin boxes and “rounding up” at registers.

    Kroger operates 2,458 supermarkets and multi-department stores in 31 states under two dozen local banner names, along with 786 convenience stores, 361 fine jewelry stores, 1,014 supermarket fuel centers and 40 food processing plants.

     

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