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With the help of numerous vendor partners, The Kroger Co. is inviting customers to help hungry people in their own communities by joining in "Bringing Hope to the Table," a two-week campaign that runs through June 13. The charitable effort is expected to generate $4 million dollars in cash and food donations to assist 80 local food banks in communities where Kroger's customers and associates live and work. These food banks are members of Feeding America, the nation's largest hunger-relief organization.
Every time customers purchase participating items in any of Kroger's family of stores through June 13, they will be showing their support for food banks in their own community. Participating items will be marked with yellow shelf tags to indicate their pledge to support "Bringing Hope to the Table".
Lynn Marmer, Kroger's group VP/corporate affairs and a member of the board of Feeding America, explains: "Food banks and hunger agencies across the country are facing unprecedented demand. In fact, 1 in 8 Americans struggle from hunger each year and the numbers are growing. Through 'Bringing Hope to the Table', our customers, associates and vendors can drive funds to food banks to help hungry people who are our neighbors."
Beginning May 31, customers can learn more about local hunger relief volunteer opportunities and receive valuable coupons from some of their favorite brands by visiting www.bringinghopetothetable.com. More than $20 in coupon offers are available to download directly to their shopper card - all from partners involved in the program who are helping to fight hunger in the communities served by Kroger family stores.