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    Kroger Nixes Double Coupons in Mid-Atlantic

    Retailer to reinvest spending by lowering prices on everyday items

    As part of a new lower-price initiative in its Mid-Atlantic region, Cincinnati-based Kroger has said it will stop accepting doubling coupons in the region, effective May 12.
     
    The move follows the retailer's decision earlier this year to stop accepting double coupons in greater Cincinnati and Dayton, as it rolled out a similar lower-price program. At that time, Scot Hendricks, VP of merchandising for the Cincinnati/Dayton division at Kroger, said the company would more than triple the spending used on doubling coupons. He also said that while the change was initially only taking place in the Cincinnati/Dayton division, the company would monitor the change to see if it could be used in other Kroger divisions.
     
    This past weekend Kroger began lowering prices on thousands of everyday items, including produce, in its Mid-Atlantic stores. Kroger said it will continue to accept manufacturer coupons and other coupons at face value, including digital coupons, e-coupons, Catalina coupons and printables.
     
    The Mid-Atlantic region includes Virginia, North Carolina, West Virginia, eastern Ohio and parts of Tennessee and Kentucky.
     
    Cincinnati-based Kroger operates 2,422 supermarkets and multidepartment stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s.

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