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    Kroger, redbox, Pepsi Unveil Year-Long ‘Movie Night’ Promo

    The Kroger Co. has joined forces with redbox, one of the country’s most popular DVD rental kiosk providers, and PepsiCo to launch a year-long, multi-branded retail promotion that invites consumers to create the perfect movie night at home.

    The Kroger Co. has joined forces with redbox, one of the country’s most popular DVD rental kiosk providers, and PepsiCo to launch a year-long, multi-branded retail promotion that invites consumers to create the perfect movie night at home.

    The “Make it a Movie Night” promotion, debuting this month at Kroger stores and banners nationwide, combines popular movie-watching snacks and beverages together in a single in-store promotion by rewarding consumers with a free one-night DVD rental from redbox with the purchase of any three Pepsi, Frito Lay or other participating products.

    The three-way promotion “makes it more convenient and affordable for customers to enjoy movies at home with family and friends,” said Evan Anthony, VP of corporate advertising and marketing for Cincinnati-based Kroger.

    Adds Gary Cohen, SVP, marketing and customer experience for Oakbrook Terrace, Ill.-based redbox, “With new movies released in redbox kiosks every week, the year-long ‘Make it a Movie Night’ in-store program provides Kroger customers and Pepsi fans with a reward they can redeem in-store and raises awareness of redbox’s presence at Kroger stores nationwide.”

    Advertised through co-branded in-store displays, the promotion provides customers with an instant reward — a free one-night redbox rental that consumers can redeem at the redbox kiosk on-site. The program will be promoted through in-store point-of-sale signage throughout the soft drink, bagged snack, confection and microwave popcorn aisles of participating Kroger stores.

    The buy-three, receive-a-one-night-free-redbox-movie-rental products include:
    —Tostitos Tortilla Chips, all varieties/flavors, 9 ounces-15 5/8 ounces
    —Cheetos Snacks, all varieties/flavors, 7 3/4 ounces-10 1/4 ounces
    —Ruffles Potato Chips, all varieties/flavors, 9 1/2 ounces-11 ounces
    —Lay’s dip, all varieties/flavors, 15 1/2 ounces
    —Tostitos dip, all varieties/flavors, 15 1/2 ounces
    —Pepsi soft drinks , all varieties/flavors, 2 liters
    —Mountain Dew soft drinks , all varieties/flavors, 2 liters

    Kroger operates 2,468 supermarkets and multi-department stores in 31 states under two-dozen local banners.

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