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    Kroger Revs Up Valentine’s Day Floral Expertise

    The Kroger Co. is angling to drive more Valentine’s Day floral sales with a special floral-paint scheme of red roses on NASCAR Sprint Cup Series (NSCS) driver Marcos Ambrose’s No. 47 Toyota Camry during the 52nd running of the Daytona 500.

    The Kroger Co. is angling to drive more Valentine’s Day floral sales with a special floral-paint scheme of red roses on NASCAR Sprint Cup Series (NSCS) driver Marcos Ambrose’s No. 47 Toyota Camry during the 52nd running of the Daytona 500. A primary sponsor of Ambrose’s team during the prestigious race — which this year coincides with Valentine’s Day — Kroger is not only the nation’s largest traditional grocery retailer, but also the world’s largest florist.

    As such, floral experts at the Cincinnati-based chain are offering consumers a number of helpful tips for creating the perfect bouquet. “Valentine's Day falls on a Sunday this year, and Kroger makes it easy to find just the right floral arrangement to make the day special,” said Paula Eads, one of Kroger’s top floral managers. With nearly 2,500 locations across the country, “Kroger [takes] pride in providing flowers that are fresh from the grower and can be delivered overnight for any occasion, including Valentine’s Day.”

    Among Eads’ top V-Day tips:

    —Red roses are classic, but other pink and red flowers such as Stargazer Lilies make an elegant and romantic impression, and are increasing in popularity
    —Flowers aren’t just for significant others. Lucky bamboo, dish gardens, orchids and potted plants are great options for shoppers who want to offer family and loved ones a meaningful expression of friendship and affection
    —Women looking for a special gift for their husband or boyfriend should consider a beer bucket stocked with his favorite snacks and specialty beers
    —Valentine’s Day isn’t only for adults — it’s a kids’ holiday, too. For children, Eads suggests a simple gift basket featuring a small toy, Valentine’s Day candy and a balloon
    Vases filled with Valentine’s Day candies are a good alternative for those who prefer chocolate to flowers

    “Kroger florists are experts in coming up with different, creative ideas so our customers can make their Valentine’s Day celebrations unique,” said Eads. “Playing with color and mixing different types of flowers can be a great way to celebrate the holiday.”

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