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The Kroger Co. and its family of stores are once again supporting The Salvation Army's annual Red Kettle campaign this holiday season.
The traditional red kettle has become a meaningful part of the holiday scene at Kroger, with customers and associates contributing $9.4 million to The Salvation Army in 2007.
The Cincinnati-based retailer's support this year follows its long history of supporting the Salvation Army's kettle campaign, the needs of which are even greater this year due to the poor economy and the escalating unemployment rate.
Beginning December 1, Kroger customers and associates can donate to The Salvation Army online through http://www.kroger.com/holiday .
The Red Kettle campaign enables The Salvation Army to assist more than 35 million Americans in over 5,000 communities across the country. In keeping with the spirit of the season, donations provide holiday dinners, clothing, and toys for needy families, as well as a broad range of social services.
Kroger, which has been chosen as Progressive Grocer's Retailer of the Year for 2008, is presently celebrating its 125th anniversary. The company operates 2,476 supermarkets and multi-department stores in 31 states under two dozen local.