You are here
This fall, Kroger stores in Louisville, Ky., hosted a series of “TRYit!” events to reach active and engaged families through a partnership between Crunch Pak and Radio Disney.
The events aimed to educate families on why it’s important to “Get Up, Get Outside, Get Active and TRY something new.” The Radio Disney Indianapolis Road Crew provided families outside Kroger stores with interactive entertainment, prizes and music while also driving them inside to the Crunch Pak sampling area. Consumers also had a chance to enter to win a $100 Kroger gift card.
The TRYit! campaign is part of Disney's Magic of Healthy Living, a company-wide initiative designed to inspire kids and families to lead healthier lifestyles by making nutritious eating and physical activity simple and fun.