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The Kroger Co. and PepsiCo’s Frito-Lay division’s SunChips multigrain snacks brand are working together to raise $1 million to help revitalize Galveston, Texas, which was devastated by Hurricane Ike in 2008. The Galveston Seawall is a 10-mile national historic engineering landmark that protects the island from the ravages of the sea. Rebuilding and enhancing the seawall is a key element in the city’s recovery, as it serves as a major driver for tourism.
When consumers buy two bags of SunChips multigrain snacks at any of the more than 2,400 Kroger stores across the United States through Sept. 19, $1 will be donated to the project, up to $1 million. Funds raised will be used to create an environmentally friendly park on the famous Galveston Seawall.
“Kroger is committed to serving local communities where our stores are located and our associates reside,” said Bill Breetz, Kroger’s Southwest division president. “Kroger store teams moved quickly into action after Hurricane Ike. Not only was Kroger the first grocer to reopen, we provided residents and rescue workers with supplies, meals and counseling services.”
For its part, the Galveston revitalization program is another small step in the SunChips brand’s sustainability journey. Among its recent similar efforts is its help to rebuild Greensburg, Kan., after a devastating tornado destroyed nearly all of the community in 2007, by sponsoring the construction of a business incubator to help the town’s economic infrastructure. The incubator was built using a variety of sustainable elements such as solar panels to help minimize its environmental footprint.
“The SunChips brand team and Kroger know the revitalization of the seawall is crucial to Galveston’s long-term recovery, and the city has identified a number of projects to help the effort,” said Gannon Jones, VP, portfolio marketing for Plano, Texas-based Frito-Lay North America. "We can be a catalyst for the revitalization, help start some of these worthwhile projects, and impact the community and the environment in a positive way.”
SunChips also recently joined forces with National Geographic on the “Green Effect” initiative to encourage consumers to take their own small steps toward helping the planet. Earlier this year, the brand revealed plans to introduce the first fully compostable snack chip bag of its kind made from plant-based renewable materials in 2010.