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    Kroger Teams with Nestle Purina to Bond People and Pets

    The pet-loving partnership will generate in a $100,000 donation to local animal welfare organizations.

    As relationships go, few compare to the connection between people and their pets. To celebrate this special bond, The Kroger Co. and Nestle Purina said they are collaborating to sponsor a television special about animals and their owners. I

    In addition, the two companies will launch a national contest to find the best photo and story about the ways people and pets make life better for each other. The winning photo and story will be announced on October 25, to coincide with the national premiere of "Four plus Two: Tales for the pet lover's heart," a one-hour TV special that will air on cable station WGN America.

    "We know pets are an important part of many of our customers' families," said Evan Anthony, Kroger's v.p. of marketing and advertising. "Our partnership with Purina makes it easy for our customers to celebrate the special bond they have with their pets."

    To recognize the critical role animal shelters and welfare groups play in building pet-people relationships, Kroger and Nestle Purina will contribute $100,000 to local animal welfare organizations working in communities served by the Kroger family of stores.

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