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A video that follows a can of chili from a shelf in a Kroger store through the sorting and distribution process at Second Harvest Food Bank of Middle Tennessee has won President Barack Obama and Vice President Joseph Biden's "Renew America Together" YouTube video contest.
The "Yes We're Cans" video raises awareness about hunger relief efforts in Tennessee and across the country. The full contest is posted on www.usaservice.org, a Web site designed by President Obama's Inauguration Committee to inform, promote and involve the community in the Renew America Together initiative.
First Lady Michelle Obama will place a personal phone call to Jaynee Day, president and CEO of Second Harvest Food Bank of Middle Tennessee, to congratulate the organization on its efforts to promote service in its community.
Lynn Marmer, Kroger's group VP of corporate affairs and a member of the board of Feeding America, the largest hunger relief organization in America, said: "The Middle Tennessee Food Bank does a tremendous job day in and day out of feeding hungry people. Food banks across the country are facing unprecedented demand. This creative video draws viewers in and emphasizes how valuable every single donated item is in helping to feed hungry people."
For more than 25 years, Cincinnati-based Kroger has teamed with food banks across the country to support hunger relief efforts in the communities where its customers and associates live and work, according to Marmer. In central Tennessee, Kroger stores support hunger relief efforts year-round by providing donation bins in stores and offering $5 pre-assembled, nonperishable food bags that customers can purchase and donate directly to the local food bank.