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    Kroger Ups the Ante for Sustainability

    Kroger shoots to makes it easier for customers to do their part through expanded sustainability program.

    The Kroger Co. said it has introduced several new programs and products to provide customers with a greater number of environmentally-conscious choices.

    "Kroger's approach to sustainability is to partner with our customers and our associates to provide choices so that they can impact their local and global environment in a meaningful way," said Lynn Marmer, the retailer's group v.p./corporate affairs.

    Through Kroger's plastic recycling program, plastic bags, dry-cleaning bags, and other plastic shrink wrap can now be recycled at all of its stores under the Kroger, Baker's, City Market, Dillons, Food 4 Less, Foods Co., Fred Meyer, Fry's, Gerbes, Hilander, Jay C, King Soopers, Owen's, Pay Less, Ralphs, Scott's, Smith's, and QFC banners.

    The grocer has also launched its first-ever online contest -- Design Kroger's Next Reusable Bag - encouraging customers to submit designs for Kroger's reusable grocery bags.

    Kroger's reusable bags have become a household staple with multiple uses," Marmer said. "While Kroger has offered the colorful, low-cost bags for more than a decade, we wanted to give customers an opportunity to express their creativity." The winner of the contest will receive a $500 Kroger gift card.

    All participants who enter a design and provide a valid Kroger Plus card will receive a digital coupon for a free reusable bag.

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