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INDIANAPOLIS -- The Kroger Co.'s Central Division here one of the key participants of a statewide campaign to promote healthy and active lifestyles.
The annual program, called INShape Indiana, encourages Hoosiers to lose 10 pounds in 10 weeks. Last year, participants in the program lost an average of more than seven pounds. This year, the program will also focus on workplace wellness, and quitting smoking.
Kroger's Central division -- which includes 154 food stores, 129 pharmacies and 49 fuel centers operating under its eponymous banner, Scott's, Owen's, Hilander, and Pay Less, primarily in Indiana and Illinois -- is among more than two dozen companies spearheading efforts to promote healthier lifestyles.
The program, which launched in 2005, also includes advertisements and a Web site that serves as a clearinghouse of activities in such areas as nutrition, exercise, and smoking cessation. The companies joining the effort have each agreed to appoint a wellness leader to promote healthy lifestyles for employees, among other things.
"This is an exceptional opportunity for our associates and our customers," said Bob Moeder, president of Kroger's Central Division.
Among the program's main goals this year is to incorporate fitness kiosks in Kroger's fleet of stores across Indiana that will offer nutrition and other health related information.