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    Landis Streamlines Operations with BRdata

    Grocer has seen significant benefits since expanding its relationship with the vendor

    Landis Supermarkets, a four-store, family-owned independent based in Telford, Pa., has streamlined its operations with the expansion of its BRdata Retail Boss implementation from BRdata, of which Landis has been a longtime customer.

    One of these modules -- Price Optimization – which it has recently deployed has already delivered significant results. “It helps us identify retails that are not in line with competitors in our market place and provides an effective way to adjust those retails accordingly up or down, while maintaining the desired gross margin," said Chris Saybolt, pricing analyst at Landis. “Using the BRdata Competitor Price Tracking module, we can easily view the competitor’s prices when making pricing decisions and it has reduced our price checking expenses by automatically expanding the captured competitor’s price to its like items.”

    BRdata’s Retail Boss suite of applications presents an enterprise modular solution to retailers and wholesalers in the grocery industry. Software applications include hosting, in-store systems, ordering (CAO/CGO), price optimization, ad/promotional planning and forecasting, deal tracking, inventory, sign and label printing, fresh item management, customer loyalty, warehouse management, and financial data capturing and reporting. All applications are available via thin-client technology.

    Among the other new modules recently deployed by Landis is BRdata’s Ad Planner Ad Import Utility. By importing over 1,500 items weekly using the Ad Import utility, Landis has reduced data entry labor approximately six to eight hours per week at its corporate office, enabling associates to do more value-added work.

    BRdata’s Ad Reserve system is another. “It provides actual item level movement per store for the last instance the item was on sale at or near the price of the new Ad,” said Saybolt. “This gives the users visibility into which flavors of an Ad item sell. Our grocery managers use this tool, with our wholesaler’s pre-book report. The Ad Reserve report has greatly reduced Ad item out-of-stocks [rain checks], as well as back stock at the stores.”

    By using BRdata’s TPR Threshold Pricing system, Landis is able to control inventory and automate the pricing of manager’s specials for pre-book items. "The program has streamlined our ability to pre-book large quantities of discounted merchandise, pass the discount on to our customer, maintain our gross margin, and pull the discount once the merchandise is sold through," said Saybolt.

    Saybolt also attributes the BRdata Compare and Save program -- which compares the private label price to the national brand -- with an increase in private label sales. “We have seen an 11 percent increase in our private label sales,” he said. “We compared our sales 14 weeks prior to the start of the compare and save program, to 14 weeks after the start of the program.”

    Landis operates stores in Telford, Perkasie and Schwenksville, as well as its recent state-of-the-art, 55,000-square-foot Shelly Square Vernfield location.

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