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JACKSONVILLE, Fla. -- Acosta Sales and Marketing Co. here said yesterday it had acquired Hynes Inc., a U.S. sales and marketing agency specializing in representing companies that manufacture health, beauty, and general merchandise products, and servicing the drug, grocery, and mass channels. Terms of the transaction were not disclosed.
Established in 1939 in Charlotte, N.C. as a single-market consumer packaged goods sales and marketing agency, Hynes has grown by developing client brands and acquiring other companies. Today Hynes' coverage spans across New England, Mid-Atlantic, Southeast, Midwest, Southwest, and Florida markets, Acosta said. In addition to its Charlotte headquarters, Hynes has offices in Taunton, Mass.; Tampa, Fla.; Dallas; and Washington D.C.
"One of our growth strategies for 2008 is to increase our presence in the drug channel," said Acosta president and c.o.o. Robert Hill in a statement. "This acquisition is an excellent opportunity for us to strengthen our relationship with retailers such as Rite Aid and CVS, thereby increasing services to our clients."
Acosta Sales and Marketing Co. is a leading full-service sales and marketing agency providing outsourced sales, merchandising, marketing, and promotional services to manufacturers in the consumer packaged goods (CPG) industry.