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Laura’s Lean Beef has signed on to support Good Housekeeping’s first-ever heart-healthy cooking competition — “Cook Your Heart Out” — which will award the grand-prize winner’s most innovative recipe $125,000.
Entrants will be evaluated in the Good Housekeeping Research Institute (GHRI) test kitchen, which will select three finalists in each of six culinary categories to travel to New York and prepare their recipes for a panel of celebrity judges. In addition to the grand prize, $5,000 will be awarded to the winner in each category.
The categories are:
—Fast & Easy: Get dinner on the table in 30 minutes with six ingredients or less
—Family-Friendly: Kid tested, kid approved
—Elegant Entertaining: Dishes to please (and impress) a crowd
—Occasional Treats: Not-too-decadent desserts
—Ethnic Favorites: Flavor inspirations from around the world
—Starters: Anything that starts a meal or starts a day
“Cook Your Heart Out” entries will be accepted through May 15, 2010.
Chris Anderson, director of marketing and customer service for Laura’s Lean Beef, said the competition “exemplifies the very principle that our company was founded on. Americans don’t have to give up the foods they love to live a heart-healthy lifestyle; they just have to be educated to choose items that are low in fat, saturated fat, cholesterol and sodium.”
With nine grams of fat or less per serving, all of Laura’s Lean Beef products meet the government’s definition for “lean” or “extra lean,” which affirms that health-conscious consumers don’t have to eliminate red meat from their diet.
“Frankly, beef has gotten a bad rap in the diet community,” says Jenny Kramer, a dietitian and diabetes educator at the Riley Hospital for Children in Indianapolis. “High-quality, lean animal protein helps maintain a healthy weight, build muscle and fuel physical activity — all of which play an important role in an active, balanced lifestyle and disease prevention.”
According to the MyPyramid Food Guidance System, high-quality, naturally nutrient-rich foods like low-fat lean beef help people get more essential nutrients in fewer calories, adds Kramer.
A division of Loveland, Colo.-based Meyer Natural Foods, Laura’s Lean Beef products are available in nearly 7,000 grocery stores nationwide. The company offers a complete selection of fresh cuts of beef, ground products (both fresh and frozen) and three award-winning pre-cooked entrees. For more information, visit www.laurasleanbeef.com.