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Frito-Lay North America's Lay's and Doritos brand teams have introduced a Black History Month Art Contest that invites consumers to submit an original piece of art online for chance at a grand prize of $5,000 and a local gallery showing. The winner will be selected in part by consumer voting.
In addition, Frito-Lay will donate $1 to the United Negro College Fund (UNCF) for each consumer vote received and for each piece of artwork submitted. If consumers also enter the nine-digit code from a bag of Lay's potato chips or Doritos tortilla chips when they vote, Frito-Lay will donate another $1 to UNCF, up to a maximum of $35,000. The brand is guaranteeing a minimum donation to the organization of $25,000.
"Our partnership with the UNCF will provide scholarships to help more artists and students reach their full potential," said Linda Bethea, director, marketing at Plano, Texas-based Frito-Lay North America.
Through Feb. 28, aspiring artists 18 years or older can visit www.celebratecommunityarts.com to upload an image of an original piece of art created in any medium and celebrating a historical African-American achievement. Voting by consumers age 13 and up begins Feb. 1, with the top five fan favorites receiving $1,000 apiece. The grand-prize winner, chosen by Frito-Lay, will be revealed March 25.
Frito-Lay North America is the $12 billion convenient foods business unit of Purchase, N.Y.-based PepsiCo. As well as Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.