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    Leading Retail Thinkers Join Tech Firm's Advisory Board

    Bill Bishop and Patrick L. Kiernan have joined the board at Altierre Corp., a provider of wireless dynamic pricing solutions.

    San Jose, Calif.-based Altierre Corp., a provider of wireless dynamic pricing solutions for retailers, said yesterday that well known supermarket and retail industry consultant Willard (Bill) Bishop and grocery industry veteran Patrick L. Kiernan have joined its board of advisors.

    Founder and chairman of Willard Bishop LLC, Bishop has been involved in thought-leading research and consulting in the supermarket and retail industries for more than 30 years and has led major studies on topics ranging from new "wide-angle" approaches to pricing strategy, to the application of activity-based costing to improve operational performance.

    Prior to entering consulting in 1976, Bishop served for several years as v.p. of research for the Super Market Institute (now FMI) and he continues to serve as a consultant to that organization. He also taught marketing at Northwestern University's Kellogg School of Management. Bishop holds a Ph.D. in economics from Cornell University.

    Kiernan is a managing partner of Day/Kiernan and Associates, a consulting group focusing on growth strategies and emerging issues with an emphasis on consumer future forces, e-commerce, and trade policy development. He serves on the advisory council of Saint Joseph's University Center for Food Marketing, and is a research affiliate with the Institute for the Future in Palo Alto, Calif. He also serves on various boards including DemandTec, Encore Associates, Prescient Applied Intelligence, and the General Merchandise Distributor's Council.

    Kiernan's experience includes 10 years as s.v.p. at the Grocery Manufacturers Association leading the industry affairs function, and seven years as corporate division manager of industrial engineering for Safeway Stores, Inc. He holds an MS degree from St. Joseph's University and a BA in marketing from the University of Washington.

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