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Clif Bar & Co. has added lemon to its CLIF Builder’s™ protein bar product line. The all-natural bar combines 20 grams of soy and nut protein with the refreshing tang of lemon, according to the Berkeley, Calif.-based company, which adds that lemon is the first fruit flavor ever used in CLIF Builder’s protein bars and one of the first lemon flavors in the category. A 2.4-ounce bar retails for a suggested $1.99. Find out more by visiting www.clifbar.com.