Let There Be Lights

Even with the decline of smoking, it's remarkable how often one still needs a lighter. With that in mind, Ontario, Calif.-based Calico Brands is introducing a new multipack promotion for its Tiny Lite sparkwheel lighter. If consumers purchase a Tiny Lite five-pack, they'll receive a free lighter. The newest mini lighters fit into pockets and handbags and come in red, green, blue, purple and black. The suggested retail price is $1.70 per pack. To find out more, contact [email protected] or call 1-800-LIGHTER.