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Tops Markets, LLC is now exclusively offering T.O.’s Honey Nut Toasted Oat Cereal on store shelves in all 76 of its locations. The limited-edition product is a team effort for the Williamsville, N.Y.-based grocer, Buffalo Bills wide receiver Terrell Owens (“T.O.”) and PLB Sports.
“Terrell’s signing with the Buffalo Bills has been a wildly popular move locally, and we expect fans in western New York, central New York and northwest Pennsylvania will be eager to have a box of T.O.’s on their breakfast table,” noted Tops CEO Frank Curci.
Two 14-ounce boxes of the cereal are selling for $5 (or one for $2.50) with a Tops BonusCard.
“We don’t have a definitive timeframe when we'll stop selling them,” Tops communications/public relations manager Katie McKenna told Progressive Grocer. “As long as there’s high demand for the product, we’ll keep them on the shelves.”
Tops is the official grocery sponsor of the Buffalo Bills as well as the sponsor of the Bills 50th anniversary season celebration.
Pittsburgh-based PLB Sports has also worked with previous Bills stars Jim Kelly and Doug Flutie on cereal products.