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The Sunny Delight Beverages Co. (SBDC), based in Cincinnati, has launched a mom-inspired new line of 100 percent, no-added-sugar, all natural fruit smoothies -- Fruit Simple -- in key upstate New York markets. With each 8-ounce serving providing two servings of fruit, Fruit Simple is available in a variety of healthy flavors for the entire family, including Pomegranate Blueberry, Strawberry Banana, Orange Mango and Mixed Berry. Fruit Simple is supporting its upstate New York regional rollout with a comprehensive, integrated marketing campaign featuring local network and cable TV advertising, in-store promotional activity and sampling, sponsorship of key regional events, and public relations. To learn more, visit www.fruitsimple.com.