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Leading marketing, economics, trends, innovations, sales and profitability experts are set to deliver groundbreaking presentations during five general sessions planned for the Annual Meat Conference, March 8 to March 10, 2009 at the Sheraton Denver Hotel.
The five sessions are:
Sunday, March 8
Generations, Lifestyles and the Future of the Meat in Retail
This session will feature bestselling author and national speaker Neil Howe, a renowned authority on generations in America. Howe's broadly cyclical perspective, oriented around familiar generational life stories, will put "the long term" into a stunning yet personal focus that will highlight how today's generation will shape the nation's future. More important, attendees will learn how to use this information to market and reach a new generation of consumers.
Economics and the Impact on Your Business
Steve R. Meyer, Ph.D., president, Paragon Economics, will address the continued rise in energy costs and market instability that are critical economic factors that significantly affect business. Meyer's agricultural economics expertise will cover the latest economic trends on livestock and poultry, and the impact on retail. Participants will learn to plan for the future as changes in the U.S. economy, trade and consumer behavior affect industry operations.
Monday, March 9, 2009
The Power of Meat: An In-Depth Look at Meat through the Shopper's Eyes
Now in its fourth year, this session, led by FMI research director Anne-Marie Roerink, will highlight Power of Meat research trend data in tandem with key findings, including what customers have to say about the meat case, product and promotion likes and dislikes, country-of-origin labeling, meal preparation, grocery shopping and nutrition.
Shopper Behavior in the New Transformational Economy
Shoppers are being pummeled from multiple directions by eroding property values, rising credit card debt, unprecedented increases in gas and commodity prices, and an unsettling employment picture. Add to this anxiety the increase in the price of food, and we are faced with a shopper that is fearful, cautious and more reluctant to spend. Thom Blischok, IRI president, consulting and innovation, will take a closer look at what's on the minds of today's shoppers and how their concerns are translating into breathtaking shifts in shopping behavior.
Tuesday, March 10, 2009
Closing General Session
Take Action! Useful Tools and Strategies
Comducted by Michael Sansolo, principal, Sansolo Consulting, this session will help attendees better understand the shopping mindsets that customers bring to stores or products, to show companies how to build strategies for differentiation and distinction in today's volatile market.
Co-sponsored by the American Meat Institute (AMI) and Food Marketing Institute (FMI), the conference attracts 800 members of the retail food and meat industries and is considered the leading educational event focusing on meat and poultry marketing innovations, merchandising issues and consumer purchasing trends.
Associate sponsors for the conference include the American Lamb Board, National Cattlemen's Beef Association, National Chicken Council & U.S. Poultry and Egg Association, National Pork Board and National Turkey Federation.
The advance registration fee for the conference is $595 per person, or $545 for three or more members of the sponsoring associations. On-site registration is $695 per person, $645 for three or more members registering together or $515 when 10 or more retailers/wholesalers register together. The nonmember registration rate is $1,290 per person.
For program and registration information, visit http://www.meatconference.com/.