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INDIANAPOLIS -- Marsh Supermarkets here is changing the name of its smaller, no-frills LoBill grocery stores in the Muncie, Ind. area into Marsh Hometown Markets. LoBill signs are in the process of being removed and replaced by temporary "Marsh Hometown Market" banners, according to local reports.
Marsh spokesman Connie Gardner was quoted as saying, "We are in the Muncie area currently starting projects," and said further information would be available in the coming weeks.
The move follows an announcement made by the retailer earlier this summer that the supermarket chain, which last year was acquired by Florida-based Sun Capital Partners in 2006, was in the process of converting LoBill stores to the new banner. Six central Indiana stores were renamed Marsh Hometown Markets in June.
In addition to the name change, the LoBill stores are being renovated and updated while additional products are being added in the deli, bakery, and produce departments. Consumers will also be able to use the grocer's Fresh Idea loyalty card, which weren't previously accepted LoBill's.