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    Loblaw Urging Shoppers to Switch to Private Label as Part of Sale

    Canadian grocer Loblaw Cos., Ltd. is thanking customers for their continued support of the company’s popular private label product line, President’s Choice, with a PC Sale on selected items running until Aug. 7.

    Canadian grocer Loblaw Cos., Ltd. is thanking customers for their continued support of the company’s popular private label product line, President’s Choice, with a PC Sale on selected items running until Aug. 7.

    As part of the sale, customers can take advantage of the in-store “Switch & Save” program by switching from now until Aug. 7 from the identified leading national brand item to President’s Choice product. If shoppers aren’t completely satisfied with their President’s Choice purchase, they can get their money back.

    “Our product developers are extremely passionate and diligent about what we bring to Canadians’ tables in terms of quality, value and innovation and we are constantly striving to make them even better year after year,” noted Maria Charvat, VP, product development at Brampton, Ontario-based Loblaw. “In fact, this year alone, more than 1,000 President’s Choice products overall will be improved. Some of these improved products can be found as part of the PC Sale, so it’s a perfect time for customers to discover something new from the President’s Choice brand.”

    Consisting of nearly 2,500 food products, general merchandise and services, the President’s Choice line is available at such Loblaw banners as Loblaws, Loblaw Great Food, Zehrs, Zehrs Great Food, Fortinos, Real Canadian Superstore, Loblaw Superstore, valu-mart, Your Independent Grocer, Atlantic Superstore, Atlantic SaveEasy, Dominion (NFLD only), Maxi, Maxi & Cie, no frills, Provigo and Extra Foods. Product availability and pricing may vary by banner and region.

    Loblaw, a subsidiary of George Weston Ltd., is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. The chain has over 1,000 corporate and franchised stores across Canada.

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