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    Loblaw's nofrills Stores Roll Out 'Low Price Report' Program

    The initiative enables customers to gauge savings for themselves on popular items across all categories.


    Loblaw Cos., Ltd.’s nofrills stores have introduced a "Low Price Report" program in stores, which allows shoppers to save even more on over 100 storewide every day.

    To make sure nofrills store customers consistently get the best value for their money, nofrills checks the competition weekly on items shoppers buy the most, including jam, flour and tissue. Additionally, every season, prices of some popular national brand products are lowered and locked, enabling customers to stockpile and save on family favorites, staples and seasonal items, such as olive oil, yogurt and laundry detergent.

    Additionally, store fliers feature the "save-o-meter," a cumulative savings indicator showing customer savings vs. nofrills regular retail pricing on a weekly, monthly and yearly basis, thereby allowing shoppers to see their potential annual savings of hundreds of dollars, if they were to shop the entire flier.

    "Since [their] induction in 1978, nofrills stores have been providing great value and low food prices for…customers," noted Inge van den Berg, Loblaw VP, public affairs and investor relations. "With the exciting addition of the 'Low Price Report' program and our in-store and online pricing indicators, it's clearer for customers than ever before that nofrills is a low-price leader and the best place to shop for great pricing every day and long-term savings down the road."

    The nofrills banner has locations in Ontario, Alberta and British Columbia.

    A subsidiary of George Weston, Ltd., Loblaw is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada, with more than 1,000 corporate and franchised stores and over140,000 full-time and part-time employees.

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