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Canadian grocer Longo’s Fruit Markets has launched a suite of mobile applications developed to enhance and personalize the in-store shopping experience.
Developed by Toronto-based Unata, the mobile applications can be accessed via an iPhone App, Android App or the existing mobile web platform. “We know our customers expect more from us,” said Ken Kuschei, Longo’s drector of consumer Insights. “They come to us expecting the freshest produce, highest quality meats, oven fresh bakery products and exceptional customer service. With an increasing number of our customers now carrying a smartphone, we wanted to partner with a company that could maintain our high standards as we extend our shopping experience to their mobile phone. We determined that working with Unata would best meet our customer’s high expectations.”
Through Longo's mobile apps, shoppers can create a shopping list from the entire Longo’s product catalogue, with access to prices and store specials. In addition, they can sign up to the Longo’s Thank You Rewards program through the app or log in with their existing account. This allows the shopper to access their points balance and display their loyalty card on the phone to earn points at checkout. Once logged in, shoppers will be able to access their previous purchases to build their list more easily.
The app includes a personalized flyer, highlighting products on sale that the shopper has previously purchased, followed by specials that they are most likely to enjoy based on their purchase history. Finally, shoppers will be able to instantly earn points by using the app for rating previously purchased products, creating lists and interacting with in-store signage.
The Longo’s mobile apps are powered by Unata’s Shopper Marketing Platform, which connects directly with a retailer’s systems and uses transaction data to automatically personalize each shopper’s experience, and enables the retailer to send highly targeted and relevant offers.
“At Unata, we believe that the future of brick-and-mortar retail lies in a more personalized shopper experience, leveraging shopper data and digital channels to drive relevance and convenience,” said Chris Bryson, Unata’s founder and CEO. “By implementing Unata’s platform, Longo’s is evolving the in-store experience, and we expect Longo’s shoppers will love this new and personalized way to shop.”
Longo’s operates 22 traditional stores, four small-format “The Market” by Longo’s and GroceryGateway.com, its eCommerce platform for online sales of home-delivered groceries.