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NEW YORK -- Despite lower content levels, sales for all "sodium content" (low-, no- and reduced-sodium or -salt) foods and beverages will continue to gain in popularity, according to a new report from Packaged Facts here. The market intelligence publisher estimates that traditional supermarkets, with at least $2 million in annual sales, accounted for 75 percent of all sodium content claim foods and beverages last year.
The report, "Market Trend: Low, Reduced or No Sodium or Salt Foods, and Beverages in the U.S.," provides an in-depth look examines the U.S. retail market for foods and beverages highlighting sodium content. Packaged Facts believes that beverages, condiments, dairy, grains/snacks, meat/fish/entrees, soups, and canned vegetables are poised to experience the greatest increase in sodium and salt content claims.
"Health and wellness are major forces in today's marketplace and are having a significant impact on consumer purchase behavior in most food and beverage categories, including sodium content products," said Packaged Facts publisher Tatjana Meerman. "In addition to low- and no-sodium claims, expect to see salt substitutes and salt-enhancing products making a powerful move to the market to combat the high sodium levels in our foods."