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    Lowe’s Foods Offering Digital Coupons

    Lowe’s Food Stores, Inc. has implemented an electronic coupon program that allows its loyalty card members to download digital coupons that can be redeemed electronically at checkout.

    Lowe’s Food Stores, Inc. has implemented an electronic coupon program that allows its loyalty card members to download digital coupons that can be redeemed electronically at checkout.

    The grocer is working with Winston-Salem, N.C.-based Inmar, a leading digital promotions settlement provider, and InstaSave, a digital marketing firm, on the program.

    “As more of our shoppers are looking for digital offers, we’ve been able to greatly increase the scale of our rewards program since we started working with InstaSave in January,” said Lisa Selip, director of marketing for Winston-Salem-based Lowe’s. “And now that InstaSave is working with Inmar, we have confidence that digital promotions will work for our bottom line just like they work for our customers.”

    Through the Lowe’s Food’s e-Offers program, Rewards Card members have access to national brands and Lowes Foods brand offers, personalized coupons based on purchase patterns, special promotions, and regular e-updates on new products and savings, via Lowe’s Web site or customers’ mobile phones.

    This collaborative program leverages Inmar’s digital promotions settlement platform, Conexions, and InstaSave’s consumer interface to offer savings to Lowe’s Foods shoppers. Once an offer is presented by the consumer via loyalty card, the Conexions platform protocol settles the resulting financial transaction between the retailer and the brand.

    Lowe’s Foods operates 110 stores in North Carolina, South Carolina, and Virginia.

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