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WINSTON-SALEM, N.C. -- Regional chain Lowes Foods here has launched a social networking site for parents using Internet technology from MyWebGrocer of Colchester, Vt.
The Web site, lowesfoods.mybaby.com, is designed as a place where parents can organize, share, discuss, and find things to do with their kids.
According to MyWebGrocer, MyBaby.com differs from other parenting social networking sites by aggregating a full range of information and networking possibilities for parents, including general advice, blogging, photo and video sharing, personalized homepages, and event listings.
MyWebGrocer is a privately held company that provides e-commerce and Internet marketing solutions to grocery retailers nationwide.