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A new partnership between Market Basket Rewards -- now known as MBR Intentional Marketing -- and M-Dot Network, provider of a point-of-sale digital coupon system, will give independent and midsize grocers access to the same marketing tools as the big guys.
Through MBR’s proprietary Shopper Insight Dashboard (SiD), shopper purchase history is used to create a grocer’s marketing campaign to effectively target the most receptive audience, resulting in enhanced Customer Relationship Marketing (CRM).
“By utilizing the M-Dot Network, regional and independent retailers now have a comprehensive loyalty platform with features that exceed some of the largest chains,” noted Bill Hogan, CEO of Franklin Lakes, N.J.-based MBR Intentional Marketing. “Real-time shopper interaction with the transaction activity linked to Internet and mobile-based applications, and the retail point of sale systems, is the seamless solution stores need today.”
Together, MBR and M-Dot offer retailers loyalty, analytics, point redemption, digital coupon issuance and redemption, mobile coupons, and mobile loyalty.
In other M-Dot news, the Erie, Pa.-based network and Alliance Marketing, a marketing services company representing independent grocers in 16 states, have formed a partnership to make digital coupon technology more widely available to these retailers, enabling Alliance’s customers access to M-Dot Network.
Cordova, Tenn.-based Alliance negotiates on behalf of 357 grocery stores representing $2.3 billion in annualized sales. “We are always looking for ways to add value to the shopping experience of the consumers who shop our stores,” said Joe Wolf, president, Alliance. “M-Dot increases the offerings available to our retailers in a rapidly changing digital world.”
According to M-Dot CEO Bill Catania, his company plans to have about 180 Alliance Marketing customers live by the end of the year. The network employs existing in-store systems, with no need for additional in-store hardware or infrastructure, and grocers don’t have to create any custom code or integration points. “This will save Alliance Marketing customers valuable financial resources, as there is no need for any capital expenditure for new hardware or software to implement a digital coupon program,” observed Catania.