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MamaMancini's, a South Orange, N.J.-based gourmet meatball company launched in 2007, is rolling to new growth territories with a projected 300 percent sales growth from last year from a cluster of new retail accounts.
Derived from the original family recipe of founder Daniel Mancini's Brooklyn grandmother, the meatball brand is sold fresh in supermarket delis and hot bars, as well as in the frozens section.
Over the last six months, a number of new retailers have signed on to carry the product, marking many brand new markets for MamaMancini's, including Publix, Giant Eagle, Brookshire's, Giant Food Stores, Key Food, Mars Supermarket, Harris Teeter, and Big Y World Class Markets.
"Our healthy expansion and popularity has been confirmation that people want simple, delicious ways to bring their families together for dinner," said Carl Wolf, co-founder of the company. "We're especially proud of this rapid retail growth and look forward to making our meatballs available everywhere."
In other developing brand extensions, MamaMancini's has expanded its product line in the Southeastern specialty food store The Fresh Market, introducing a fresh meatball sub and sausage and peppers entree.