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    Mann Packing Invites Shoppers to ‘Fall Into Fall’

    IRCs, new recipes and cross-promotions on tap

    This autumn, Mann Packing is supporting its sales program with multiple promotions. In October, Salinas, Calif.-based Mann is placing instant redeemable coupons (IRCs) on 100,000 packages of its Florets and Blend, Broccoli and Carrots, Broccoli and Cauliflower, Vegetable Medley, California Stir Fry, Broccoli Wokly; and Cauliettes.

    The “Fall into Fall” offer is good for 55-cent savings for any two packages of Mann’s products purchased in the United States. The annual promotion is historically a success nationwide, according to the company, which notes that the 2010 redemption rate was 22 percent.

    In November, Mann is teaming up with Norwich, Vt.-based King Arthur Flour to offer 55 cents off any King Arthur Flour product with the purchase of Mann’s sweet potato and butternut squash products. The on-pack offer, available in the United States only, includes a recipe for golden sweet potato muffins to coincide with the holiday baking season.

    Also in November, Mann’s annual “Fall Harvest Holiday” recipe card and coupon will go inside 100,000 packages of Mann’s Broccolini. Shoppers will save $1 on any Mann’s fresh-cut vegetable item and receive four recipes: Mann’s Broccolini and pork loin baguettes, Mann’s butternut squash and Broccolini salad, Mann’s simple butternut squash soup, and Mann’s harvest slaw salad. The Fall Harvest Holiday promotional offer is available in the United States and Canada.
     

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