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    Mann Packing, Litehouse Ring in Chinese New Year

    Recipes and coupon savings mark the occasion.

    Mann Packing Co. is collaborating with Litehouse Foods to promote their respective products during the Chinese New Year.

    Beginning Feb. 1, 150,000, 6-ounce trays of Mann’s Broccolini will include an in-pack offer featuring three Asian inspired recipes -- Kobe Beef Broccolini, Sweet & Spicy Chicken Stir Fry, and Sesame Salmon with Sugar Snap Peas & Mango -- as well as a $1-off coupon on any dressing from Sandpoint, Idaho-based Litehouse.

    In May, the two companies will roll out a second cross-promotion in tandem with National Salad Month, which will offer an instant redeemable coupon and joint recipes. A third joint promotion is slated for October.

    “Shoppers are looking for value, as well as creative meal suggestions,” said Lorri Koster, VP of marketing at Salinas, Calif.-based Mann. “Litehouse products are a great compliment to Mann’s fresh-cut vegetables, generating significant activity for the produce department.”

    Chinese New Year in 2011 will be the Year of the Rabbit.
     

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