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In support of its sales program, Mann Packing, one of the world’s largest suppliers of fresh broccoli, is rolling out multiple promotions over the next three months.
Beginning in mid-April, 100,000 packages of 8-ounce Stringless Sugar Snap Peas and 12-ounce Green Beans will sport instant redeemable coupons good for $1 savings for any two packages of the items bought. The annual promotion has a nationwide track record of success: Last year’s redemption rate was 18 percent.
Next month, Salinas, Calif.-based Mann will team up with Litehouse Foods to offer a $1 IRC for any Litehouse product with the purchase of Mann’s Simply Singles and Broccoli Slaw products. The IRC features a fiesta-themed salad recipe to leverage Cinco De Mayo sales, as well as those relating to National Salad Month in May. This is the first of three-cross promotions scheduled with Sandpoint, Idaho-based Litehouse in 2011, with a similar effort taking place concurrently in Canada.
Also north of the border, Mann is running a cross-promotion with Janes unbreaded frozen chicken. Already underway is a promotion through the end of the year that enables Canadian shoppers to save $1 on Janes frozen chicken products with the purchase of any two Mann’s fresh cut vegetable products. The offer is good through the end of the year. Mississauga, Ont.-based Janes, the No. 1-selling frozen chicken brand in Canada, offers products are free of trans fats, low in saturated fat, and made from 100 percent white-meat, grain-fed chicken. The average retail price per box is $10 to $12.99.
“This a great way to reach moms and kids just in time for summer barbecue season,” noted Lorri Koster, Mann Packing’s VP of marketing.