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BRENTWOOD, Tenn. -- MAPCO Express Inc., operator of more than 370 convenience stores spanning eight states across the southeastern United States, is expanding its exclusive electronic cigarette line.
Developed in partnership with Spring Lake, Mich.-based Victory Electronic Cigarettes Corp., MAPCO's GreenStix disposable e-cigarette brand will now be rolled out to all 373 of the retailer's c-stores and will include the new GreenStix Dynamic King in tobacco and menthol varieties.
The GreenStix brand was developed by Victory exclusively for MAPCO in 2013 and has been met with excellent consumer success so far, according to the supplier. The original product launched at MAPCO was the GreenStix 500-Puff Disposable E-Cig in tobacco and menthol flavors.
Given the tremendous consumer response, MAPCO is now expanding the line to include the GreenStix Dynamic King, which is sold in a unique, stylish and ergonomic carrying case, so it conveniently fits in a pocket or purse and allows consumers to keep their e-cigarette sanitary and ready for use.
The GreenStix Dynamic King also has the look and feel of a traditional cigarette, with a soft tip, similar weight and length. However, it doesn't include the tar, smell or other negatives of tobacco cigarettes.
"It is clear to us that smokers are looking for alternatives to traditional cigarettes and that electronic cigarettes are becoming more and more popular. Our GreenStix brand has quickly established a loyal following with our customers," said Patrick Neuman, director of private label for MAPCO.
"We are always looking for ways to exceed our customers' expectations and believe our new GreenStix Dynamic King Disposable with its soft tip and unique, ergonomic package design will do just that."
All GreenStix products are now available in the retailer's MAPCO Express, MAPCO Mart, East Coast, Discount Food Mart, Fast Food and Fuel, Delta Express and Favorite Markets stores.
"MAPCO is a leader in the convenience store industry and we are extremely fortunate to be associated with such a fine organization. The new Dynamic King Disposable will enhance awareness for MAPCO's GreenStix brand and reinforce the superior quality and value that MAPCO represents," said Brent Willis, chairman and CEO of Victory Electronic Cigarettes. "We look forward to continuing to develop this exclusive electronic cigarette brand for MAPCO and its customers."
Victory owns a range of e-cigarette brands for different markets and customers, has applied for patents on breakthrough technology, and operates a website at www.victoryecigs.com.