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United Supermarket, LLC’s Market Street banner will hold an International Food Expo May 1 and May 2 at all 10 Market Street locations in north and west Texas, to give shoppers an opportunity to experience foods from around the globe.
“This event is going to be really special,” said Wes Jackson, chief merchandising officer for Lubbock, Texas-based United. “As guests make their way around the store, each aisle and department brings a new opportunity for them to experience a new, regional flavor. For those unable to travel to foreign places and taste exotic foods, the International Food Expo will bring that zest right to the store.”
During the expo, Market Street shoppers will encounter a new country with its own distinctive cultural flair each time they travel across “international lines” into a different department. Store “ambassadors” representing countries such as France, Australia, Ital, and Japan will offer free samples of native cuisine along with information about the featured food items and products corresponding to each area.
At the expo, guests can expect samplings and products such as freshly baked French breads and spreads, Italian pasta with parmesan-crusted chicken breasts and Mediterranean-crusted salmon, golden pineapple from Costa Rica, fine chocolates from Germany and Spain, Guatemalan banana plants and bonsai trees, and wines from Australia and Germany.
The International Food Expo is the second in a series of similar events to be hosted by Market Street in the coming months. Others are:
—The Best of Texas Expo, highlighting great products from The Lone Star State: July 31-Aug. 1
—Entertaining and Celebration Expo: Nov. 6-Nov. 7
—Healthy New You Expo, Jan. 15-Jan. 16, 2011
United operates 50 stores under three distinct formats: United Supermarkets, Market Street, and Amigos United.