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    Market Street Launches Smart Rewards Program

    Incentive for signing up is a coupon for free milk when shoppers use new card

    United Supermarkets’ six Dallas-Fort Worth-area Market Street stores are now offering shoppers the chance to start earning points, rewards and free products -- and perhaps even free groceries -- through the banner’s newly introduced “Smart Rewards” loyalty program.

    When they sign up for the free program beginning June 22, Market Street customers will earn one point for every dollar they spend. For every 500 points collected, shoppers will be able to receive either a $5 savings or a 25-cent-per-gallon discount on gas. Additional rewards will be available this fall.

    “We conducted extensive research with consumers in the Dallas-Fort Worth area to learn what people want from a grocery loyalty program,” explained Monica Schierbaum, marketing director for Lubbock, Texas-based United, which operates 51 stores under four distinct formats in 30 markets across north and west Texas. “We believe Smart Rewards is a reflection of that feedback, and we feel it is a unique program that will help us better serve our guests by understanding their needs and customizing offers that are relevant to their families. And we think Smart Rewards will help them stretch their shopping dollars a bit further as well.”

    Customers can enroll in the program quickly using convenient electronic touch-screen kiosks at the stores, or they can register online by visiting www.marketstreetunited.com and clicking on “Smart Rewards.” The first time they shop with their Smart Rewards cards, they’ll receive a coupon for a free gallon of milk. Every time they use their cards, through Jan. 31, 2012, shoppers will be automatically entered into a daily drawing in each store to get their basket of groceries free.

    Smart Rewards members will also receive free products and special offers, and be entered into a monthly drawing for a $5,000 cash prize, just by shopping and using their card.
     

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