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United Supermarket-owned Market Street joined the North Texas Food Bank, Tarrant County Food Bank, and several other Dallas/Fort Worth-area partners in Arlington, Texas last week to kick off the fourth annual Souper Bowl of Caring campaign.
As part of the campaign, which runs through February 6, Market Street shoppers can help the DFW Souper Bowl of Caring network tackle hunger and poverty in their local communities by purchasing pre-packaged food care packages or making cash donations when shopping at any of Market Street’s six locations in North Texas.
“Community involvement has been a cornerstone of our company throughout its 95-year history, and partnering with our local food banks is one of the most important things we can do,” said Kurt McMillan, regional VP for Market Street United. “As a member of the DFW community and an employer of local youth, we’re on this year’s team to help make a positive difference with this youth-led movement like Souper Bowl of Caring.”
The Souper Bowl of Caring program is a national, youth-led movement of schools, congregations, community organizations, individuals and regional partners like Market Street who work to transform the nation’s biggest weekend of football into its largest weekend of giving and serving. All monies raised from community service projects, donations and food bag purchases are dispersed to local charities, which totals more than $70 million raised since the program’s inception in 1990.
Last year, 6,000 youth playing for the DFW Souper Bowl of Caring team raised more than $1 million to sideline hunger and poverty in the areas where they live. This year’s goal for the North Texas community is $1.5 million in cash and food items.
In addition to Souper Bowl of Caring volunteers, trained Market Street staff will be on-hand to explain the banner’s recently-deployed NuVal Nutritional Scoring System, clear up myths about healthy eating and teach guests how to make food work for them for a nutritious new year.
Market Street was developed by United Supermarkets to combine the everyday groceries guests need with the specialty items, whole-health/gourmet products and pre-prepared foods they want. It opened its first DFW store in Colleyville in 2003, and other locations can now be found in McKinney, Plano, Allen, Frisco, and Coppell-Lewisville.
The company recently became the first grocer in Texas to implement the NuVal Nutritional Scoring System, a simple ranking system that provides comprehensive nutritional information in one simple number between one and 100.
Lubbock, Texas-based United Supermarkets is family-owned grocery chain that operates 50 stores under three distinct formats: United Supermarkets, Market Street, and Hispanic-themed Amigos United.