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Mars Snackfood US yesterday unveiled the Mars Real Chocolate Relief Act, a national effort to cheer up Americans concerned about such pressing problems as the economy with free, full-sized samples of Mars chocolate products, product discounts and coupons, as well as the advent of Free Chocolate Fridays.
"Brands like M&Ms, Snickers, Dove Chocolate, Twix, Milky Way and 3 Musketeers are loved by Americans," said Michele Kessler, VP at Hackettstown, N.J.-based Mars Snackfood US. "That's why we've created the Mars Real Chocolate Relief Act. It's our way of giving Americans a small treat during challenging times."
As part of the campaign, every week through the end of September, Mars will give away a quarter-of-a-million full-size packages of M&Ms, Snickers, Milky Way, Twix, Dove and 3 Musketeers chocolate candy on Free Chocolate Fridays. Americans can claim one of 250,000 full-value coupons each Friday beginning today at 9 a.m. EST by visiting RealChocolate.com. Coupons, which will be mailed to consumers, are given out on a first-come, first-serve basis and are redeemable for any full-size Mars chocolate product. The coupons are limited to one per person, per week.
The effort kicked off yesterday in New York City, where actor Neil Patrick Harris from the TV show “How I Met Your Mother” joined spokescandies Red and Yellow and Mars associates to hand out almost 20,000 packages of candy outside of the M&M’s World store in midtown Manhattan. Similar events were also held at the M&M’s World stores in Las Vegas and Orlando, Fla. Additionally, a full-page print ad ran in yesterday’s edition of the USA Today, featuring a full-value coupon for any Mars chocolate product.
Additionally, Mars is using the promotion to publicize its practice of using only 100 percent cocoa butter in its U.S. chocolate products. "Mars Snackfood US chocolate brands do not compromise on the purity and authenticity of chocolate by diluting it with a cocoa butter substitute," noted Kessler.