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Mars Retail Group has unveiled the new M&M’S World Holiday Village at each of its five M&M’S World locations, as well as online.
The M&M’S World Holiday Village features a variety of seasonal-themed merchandise including dispensers, clothing, ornaments, and holiday-themed M&M’S candies. In addition to festive merchandise and decorations, each store is planning holiday-themed events throughout December.
“M&M’S have been part of holiday celebrations for more than 70 years,” said Glen Tetreault, director of store operations at Arlington, N.J.-based Mars Retail Group, a division of Mars, Inc. “So it was only natural that we create a special holiday-themed experience within each of our M&M’S World locations for our guests to enjoy as they get into the holiday spirit.”
M&M’S World is also celebrating the holidays on Facebook through an app that allows fans to create M&M’S-themed holiday greeting cards. Users can choose among six seasonal border designs featuring the famous M&M’S characters, upload their favorite family photo and then share their card with family and friends via Facebook, Twitter or e-mail. Fans can also download and print their holiday card at home, online or through a local retailer.
M&M’S World stores are located in New York, Orlando, Las Vegas, Nevada and London, and offer a range of M&M’s candy and merchandise, including apparel, kitchenware, bedding, jewelry and glassware.