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INDIANOPOLIS -- Officials from Marsh Supermarkets here launched a $2 million store remodeling program in Bloomington, Ind., which marks the first major store improvement and capital investment project in the retailer's recently announced $10 million store upgrading and rebranding initiative.
Earlier this month, Marsh revealed plans to have 75 percent of its stores renamed by the end of the year under new banners, one being “Marsh the Marketplace,” with a bigger selection of specialty meats and natural and organic products; and a second value-oriented Hometown Market format for smaller stores that will be easier to shop but still offer quality perishable.
As reported earlier this month, 46 of the chain's 104 stores in Indiana and Ohio, among them all former LoBill locations, will be called Marsh Hometown Markets, while most of the rest of the locations will be known as Marsh the Marketplace, Marsh spokeswoman Connie Gardner told Progressive Grocer.
The exceptions are the chain's six O'Malia stores, she said, which are being reviewed individually to determine whether their name should be changed, by examining such factors as customer preference and loyalty to the existing banner.
In addition to being spruced up, stores will have their presentation and product mix improved. The two new banners differentiate between "Marsh quality at an affordable price" and the larger format "Marketplace" stores, the company said.