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    Marsh Extends ‘Good ’Til’ Pricing Through Easter

    Indiana grocer says program saves its shoppers $6 million

    The “Good ’Til” pricing program introduced by Marsh Supermarkets last October resulted in savings to Marsh shoppers of nearly $6 million over a three-month period, reported the Indianapolis-based supermarket chain, which is once again offering guaranteed low prices through Easter.

    “Under our Good ’Til pricing programs, we lower prices on thousands of the most popular grocery items in our stores and guarantee that those lower prices will remain in effect for a three-month seasonal period,” said Joe Kelley, Marsh chairman, CEO and president. “The program we introduced last fall was a huge success with our customers. From October through December 2011, Marsh shoppers bought nearly 10 million of their favorite items and saved almost $6 million.”

    Marsh plans to offer the Good ’Til programs four times a year, for periods of at least three months. The program applies to thousands of items, including meat, produce, deli, bakery, seafood, dairy, frozen foods, and health and beauty care.

    Consumers can access information about the current Good ’Til program through Marsh in-store signage and Marsh ads, or by visiting the company’s website.

    Marsh operates 70 Marsh stores, including three O’Malia’s Supermarkets and 27 MainStreet Markets in Indiana and Ohio, with 40 Indiana pharmacy locations.
     

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