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Martin’s Super Markets will act as coordinating partner of the new Military Mail Call project, for which the South Bend, Ind.-based independent will donate tens of thousands of cards to the effort that encourages citizens of all ages to write a supportive note or letter to United States Armed Forces troops stationed overseas.
Military Mail Call is an initiative of two local organizations -- Camouflage Kids and Blue Star Mothers – the latter of which is dedicated to supporting children of U.S. service men and women, and the former, for parents whose children serve in one of the armed forces branches. The 20-store regional grocer has distributed blank cards to area schools, church groups and various social and service organizations, and will continue to do so while supplies last.
“So far, the response has been overwhelmingly positive,” said Dave Mayfield, Martin’s advertising manager and acting project coordinator. “We’ve had nearly 100 percent participation from groups including schools, churches and service organizations. To make it as simple as possible for anyone who wishes to send a positive message to our overseas troops, Martin’s is not only providing the blank cards, but also collecting completed cards for delivery, too.”
Each Martin’s store has a collection box marked “Military Mail Call,” where letter-writers can complete and turn in as many cards as they wish by Oct. 15. Only supplied cards are guaranteed for delivery, as postal regulations restrict the mailing of packages and other materials to overseas troops.