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    Martin's Readies for Expanded Online Services

    Set to launch by month's end, the 20-unit grocer's new Web site upgrades its online presence to an 'interactive online channel.'

    hensive new Web site that will enable them to access an interactive weekly circular, enhanced email, recipe of the day functionality, the social networking site MyBaby.com, and enhanced services to better manage loyalty and club membership.

    Company officials said the new Web site, orchestrated by online marketing solutions provider MyWebGrocer, will afford customers an easier, faster, and more satisfying grocery shopping experience. "We are currently doing final testing and tweaking, and are hoping to launch our new site by end the end of April, if not sooner," Amy McClellan, Martin's marketing research supervisor told Progressive Grocer.

    In addition to being able to communicate to specific customers about promotions, events, and other special services, McClellan said the 20-store, family-owned, South Bend., Ind.-based grocer "is really looking forward to giving our customers access to many new things on our Web site."

    Anticipating increased activity in the online domain, Curt Alpeter, s.v.p./sales for the Colchester, Vt.-based MyWebGrocer, says the Web 2.0 environment "brings some exciting new tools to retailers, and Martin's is poised to take their online channel to new heights."

    Adds Martin's McClellan: "MyWebGrocer moves us from having an informational Web site to an interactive online channel. With all of their advanced features and state of the art infrastructure, we knew choosing MyWebGrocer was the right choice for our business. We are looking forward to our new online future."

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