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    Marvin’s Food Stores Goes Digital

    C.V.’s Family Foods this week added Grocery Shopping Network’s (GSN’s) digital shopper planning platform to the Web site for its 21 Marvin’s Food Stores located in Arkansas, Kansas and Oklahoma, joining the company’s 14 stores already on the GSN network.

    C.V.’s Family Foods this week added Grocery Shopping Network’s (GSN’s) digital shopper planning platform to the Web site for its 21 Marvin’s Food Stores located in Arkansas, Kansas and Oklahoma, joining the company’s 14 stores already on the GSN network.

    The new Web site for Marvin’s will have applications designed to save shoppers time and money by assisting in pre-shopping planning. “Marvin’s customers will now have access to our store specials online for planning their weekly shopping trips,” said Marvin’s spokesperson Jim Galloway. “It is our goal to serve our customers, and we see the new Web site as a way to deliver easy time and money savings to our customers. The launch of our new Web site adds a personal touch to our digital communications by bringing our store to consumer[s] wherever they access the Internet.”

    The site’s cornerstone is an interactive weekly circular that displays current sale items and suggests recipe ideas for shoppers. After a shopper profile is created, the Web site will allow users to input their dietary requirements and then select recipes that fall within their dietary profile or match their personal preferences. In addition to including shopper ratings for recipes and easy-to-follow videos, the Web site also provides shoppers with access to a database of printable manufacturer coupons that are updated on a daily basis with new offers that can be broken down by department. 

    Paris, Arkansas-based C.V.’s Family Foods operates 14 stores under C.V.’s Family Foods banner and 21 Marvin’s Food Stores.

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