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Mass Connections (MC) has received a patent from the U.S. Patent and Trademark Office for its “proprietary method of linking people, products and locations to program/projects.”
The marketing company’s “Accountable Tracking Process” is a technology-based system that monitors the implementation of programs and tracking of the company’s hundreds of thousands of people and in-store events nationwide in real time. The U.S. patent number 7,444,305 covers the way employees are linked directly to client events and specific store locations. Through the use of electronic transactions and MC’s proprietary custom software, the company can monitor purchases, track the duration of sampling and merchandising events, and collect other event data instantly.
“We wanted real, direct transparency to provide accountability, improve execution and eliminate wasteful spending for brand marketers and retailers,” said Caroline Cotten-Nakken, president/CEO at Cerritos, Calif.-based MC. “This watchdog approach cleans up slippage and industry claims of ‘perfect’ execution. It verifies scheduled, activated, in-progress and completed projects by location, person and time. This supports immediate pursuit of corrective management action. The bottom line: You actually know what happened!”
Through the Accountable Tracking Process, MC also is able to allocate funds for a project on a program or store basis, and instantly change or zero out employees’ branded cards when purchasing of products is involved.
“The process is easy for employees, and inexpensive for clients for ‘big savings and bigger returns,’” observed Cotton-Nakken. “It includes a simple swipe of their card (as a debit transaction) with a program identification number when the employee starts, then a re-swipe of the card prior to leaving the store. This instant verification of what times, which store and confirmation of product on display allows notifications that can link to other marketing efforts.”